New alt funds marketing/communications firm launches in UK

Industry veteran Alastair Crabbe has launched the Brodie Consultancy Group in the last month, with a distinct focus on the alternative investment fund and commodity sectors.

“Our goal is to build a market-leading offering in this space,” Crabbe said in a statement. “This sector has the smartest managers, but not always the most effective communicators, and their brand will often play second fiddle. Today, brand differentiation is hugely important, particularly in a world where there are hundreds of managers offering similar strategies.”

Alastair Crabbe (provided)

Crabbe is the former global head of marketing communications . . .

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