New alt funds marketing/communications firm launches in UK
Industry veteran Alastair Crabbe has launched the Brodie Consultancy Group in the last month, with a distinct focus on the alternative investment fund and commodity sectors.
“Our goal is to build a market-leading offering in this space,” Crabbe said in a statement. “This sector has the smartest managers, but not always the most effective communicators, and their brand will often play second fiddle. Today, brand differentiation is hugely important, particularly in a world where there are hundreds of managers offering similar strategies.”
Alastair Crabbe (provided)
Crabbe is the former global head of marketing communications . . .
Continue Reading
Unlock this article instantly, along with the rest of our premium content, newsletters and data tables tracking investor and manager activity. Monthly and annual subs available.
