Bertram hires for investment team

California firm Bertram Capital announced that Kevin Yu has joined its investment team as a vice president and Ming Dai as an associate. Yu will focus on evaluating and executing investment opportunities as a member of the industrials team at the middle market private equity firm. Previously he had been on the investment team at ORIX Capital Partners, a North American middle market private equity funds on the industrials, telecom and business services sectors. Dai joins Bertram’s consumer investment team and previously spent two years in investment banking with Morgan Stanley’s consumer retail group in Hong Kong. Since 2006, the Foster City-based Bertram has raised more than $1.7 billion of capital commitments. In addition to supplying strategic growth capital, the firm leverages proprietary processes and services via its Bertram High-5 and Bertram Labs initiatives that empower its portfolio companies to unlock their full business potential. Bertram High-5 is a value creation strategy that is focused heavily on operations. It includes management augmentation, operational initiative implementation, complementary business acquisition, sales and marketing improvements as well as leveraging technology and IP. Bertram Labs is the private equity firm’s in-house technology team that focuses on driving growth and value through digital marketing, e-commerce, big data and analytics, application development and internal and external platform optimization.

Bertram hires for investment team

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