MidOcean taps former LVMH and Estee Lauder exec

Pamela Baxter joined MidOcean Partners as operating partner and executive board member, bringing with her three decades of experience within the beauty industry. The former LVMH and Estee Lauder executive will work closely with MidOcean Partner Jonathan Marlow and the MidOcean investment team to further develop and execute the firm’s growth strategy with the beauty, personal care and health and wellness space. “Pamela Baxter is well known for her ability to identify transformative opportunities for both established and emerging beauty brands, and then lead those companies to their next level of growth,” Marlow said. “We’re extremely confident that her vision, operations expertise and experience working with founder-led startups and will help us successfully execute our strategy withing the beauty, personal care, and health and wellness space and add not only promising emerging brands to our portfolio, but also ingredient makers and suppliers such as packaging companies and manufacturers.” The $12 billion alternative investment firm, which has $4.8 billion in private equity investments, has previously invested in Image Skincare, BH Cosmetics, Agilex Fragrances and Waterpik, among other companies in the beauty and personal care space. Baxter said that MidOcean is the kind of firm that can truly provide these companies what they need in terms of capital, knowledge and resources. Baxter has consistently been at the forefront of change in the luxury beauty industry, leading acquisition ventures and licensing initiatives and advising startups with high potential. She most recently co-founded and served as CEO of Bona Fide Beauty Lab, a beauty incubator that provides funding and mentorship for female founder–led beauty businesses. Prior to that, Baxter was president and CEO of Beauty Brands at LVMH North America, where she oversaw Dior, Guerlain, Givenchy, Acqua di Parma and Fresh, as well as Dior Couture in North America and Mexico. Prior to joining LVMH, she spent 23 years at The Estée Lauder Companies, where she led the marketing and sales of Tommy Hilfiger fragrances; product development, marketing and distribution strategy for La Mer; the acquisition of Jo Malone; and served as global president of the newly formed Specialty Group that included Prescriptives, Jo Malone and La Mer.

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