Murano officially launches new consultancy division

Murano, a long-time matchmaking service for funds and institutional investors, is growing its London-based business with a new global consulting division. Murano Consulting was set up to provide advice to asset managers and investment firms with a focus on business development and investor marketing. Paris Jordan, formerly of UK wealth manager Sanlam Investments, is heading up the new unit. At Sanlam, she developed and managed the firm’s ethical and socially responsible investment portfolios. Last month, Jordan told us of investor readiness to move to virtual due diligence. She also works with investors interested in Murano’s data on managers as well as works on collecting investor sentiment trends. “Over the last decade Murano has come of age and in the past few years we have found our clients increasingly seeking Murano’s strategic input with issues such as market evaluation, product perception studies, and investor engagement,” said Ole Rollag, founder of Murano in a statement. “Setting up Murano Consulting has been a direct response to these enquiries.” He added that the asset allocator community is already served by consultants and so especially for firms running smaller funds there has been a dearth of dedicated consultancy support. Rollag set up Murano in 2011 as a research company connecting asset owners and allocators with suitable asset management firms. Now the consulting unit, which will operate separately, will provide marketing advice. Murano covers funds across the entire investment spectrum including hedge funds and private equity. Specifically, Jordan’s team will produce competitor analysis, investment strategy audits and other bespoke management consultancy services to help clients reach their financial goals. The consultancy has already worked on a number of projects for clients including: perception analysis of allocator attitudes towards and appetite for investing in private debt opportunities; investor messaging and IR best practices for a multi-asset manager; research into asset frequency across investment managers and the survivorship of funds within differing asset classes. The team also put together a competitor analysis, proposition review and a sales and marketing audit for a family office. “Having previously worked with Murano using their matchmaking service, the opportunity to work with such a solutions-focused firm and lead their new venture is clearly very exciting,” said Jordan. “I have seen many funds over my career that need greater refinement and guidance, and now through Murano Consulting we can provide these worthwhile consultancy services to a market which has been unsupported for too long.”

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