In the distant year of 2014, Michael Lewis came out with Flash Boys, a book that made villains out of the coders who were creating software for high frequency trading and that made heroes out of the founders of the IEX, especially founder Brad Katsuyama. On Lewis' script, they and he were foiling the nefarious HFT interests.
Flash Boys drew a lot of public attention: a lot more, one would feel safe in wagering, than any earlier discussion of the development of trading software and technology. What may have sold it was Lewis . . .
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