Consumer-focused PE firm VMG closes fifth fund at $850m

VMG Partners saw its assets swell to $2.6 billion following the closing of its VMG Partners V at its target and hard cap of $850 million.

In a continuation of the firm’s current strategy, the fund will invest in entrepreneurial early and late-stage consumer focused companies to build iconic brands, as they have successfully done by backing health-conscious food and drink companies Justin’s, Humm Kombucha and KIND Healthy Snacks.

In addition to closing of its fifth fund, the firm has exited all its portfolio companies for its first two funds . . .

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