BNY Mellon survey outlines new digital distribution rules

The majority of asset managers expect direct-to-consumer distribution channels to grow over the next three years, according to newly published research from BNY Mellon.

The survey also found 76% of respondents expecting new market entrants to increase over the next three years, these include fintech, tech and those currently outside the distribution market but are actively seeking out investors.

BNY Mellon concluded that these growing channels present new criteria for success in the marketplace as investors expect seamless, user-friendly interfaces with a strong focus on mobile access and information delivery with the . . .

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