BlackRock Alternative Investors and Warner Music Group have forged a new alliance with Influence Media Partners to create a music rights platform.
The strategic focus is on the “modern evergreen” — contemporary compositions that may have a multi-decade impact on pop culture, as well as investing in female artists and songwriters, with an emphasis on diversity.
Influence Media will manage the platform bringing together resources with vast experience across music and entertainment, investment management, and marketing to help increase the value of its music properties through active management.
Officials said that to date $300 million has been deployed across multiple catalogs, comprising select copyright as well as future compositions of artists, songwriters and entrepreneurs.
Initial acquisitions include: Tainy, an award-winning artist, songwriter, producer & entrepreneur who is best known for his work on global hits from superstars Bad Bunny, J Balvin, Rosalía, and Shawn Mendes (represented by manager Lex Borrero of NEON16 and attorney Jason Boyarski of Boyarski Fritz LLP); The Stereotypes, the production & songwriting group that co-wrote hits for Bruno Mars (“24K Magic” and “That’s What I Like”) among many others (represented by Scott Felcher of Felcher & Freifeld, LLP); Jessie Reyez, whose cowrites include “One Kiss” with Dua Lipa and “Promises” with Calvin Harris & Sam Smith (represented by David Jacobs of Grubman Shire Meiselas & Sacks, P.C. and managers Byron Wilson of 1851 House and Mauricio Ruiz of 8 Til Faint) and Skyler Stonestreet, a rising songwriter who has co-penned smashes for Dua Lipa, Justin Bieber and Ariana Grande (represented by Eric Greenspan of Myman Greenspan and manager Evan Winiker of Range Music).
The new partnership with $300 billion alternative asset manager BlackRock and WMG allows Influence Media to scale its investment in female creators, providing them with access to capital and licensing opportunities as well as to expand into new categories like music entrepreneurs.
“We are excited to be a part of this programmatic venture alongside Influence Media and Warner Music Group,” said BlackRock’s Pam Chanof. “Building on our experience investing in music since 2015, this investment gives our clients access to an emerging asset class with potential for meaningful income and uncorrelated returns, while aligning with our priority to invest in diverse and female-owned businesses.”
Influence Media and Warner Music will co-manage the copyrights acquired, drawing on both leadership teams’ vast experience on all sides of the music business spectrum.
Influence Media’s previously announced acquisitions include select copyrights from Ali Tamposi and Julia Michaels in 2021, in partnership with the Municipal Employees’ Retirement System (MERS) of Michigan, as well as select copyrights from Jeff Bhasker, Shane McAnally and Ben Rector using bridge capital from Morgan Stanley in 2019.