Falcon Investment Management in London is using white-label technology from FundFront to build its multi-manager seeder platform that is expanding as emerging managers battle rising startup costs.
FundFront offers a way for emerging managers to launch, manage and distribute their strategies in a compliant manager. Last month, Falcon announced its new platform and its first-loss Accelerator program via an exclusive interview with Alternatives Watch.
“We understand the challenges faced by early-stage asset managers in today’s landscape—operational complexities and capital raising hurdles,” said Benny Menashe, CEO of Falcon in a statement. “With this initiative, we’re creating an ecosystem where managers’ independence and unique narratives are celebrated, with FundFront’s technology as the cornerstone of this transformative change.”
Falcon’s emerging manager platform offers asset managers an efficient, compliant and international route to market, according to FundFront. Partner asset managers gain solid operational support, expert risk management, and access to a platform that connects their products with a worldwide audience.
“Falcon’s commitment to empowering the next generation of asset managers is inspiring. We’re proud that our technology and solutions will play a pivotal role in supporting Falcon’s innovative endeavors,” said Amin Naj, founding partner of FundFront, who previously was a managing partner at Falcon Investment Management.